The upgrading of LED video displays itself can be divided into two aspects:
First, the original LED display products to reach the service life of the formation of replacement. Affected by the decline of LED light, LED video displays life is generally about five years. In the past five years, it can be said that China's LED display is more golden five years, LED display screen in advertising, stage, stadium and other application areas have been greatly popular. Therefore, in the next few years, there will be a large number of expired LED video displays need to be replaced, which undoubtedly brings great economic benefits to enterprises.
Second, it is new technology, new product forms replacement to traditional product. So far, there are three trends in the industry worthy of attention.
Near the front is the trend of full-color LED video displays replacing single and double colors.
In the LED display screen market, LED full-color display has become the mainstream of the market products, but in the door screen as the representative of the LED video displays market, is still the world of single and double color products. But as the progress of technology and the decline in cost, as a single and two-color products than the defense of the door screen market, will soon be full color LED display. In fact, as early as 2011, some enterprises began to produce P20 full-color door head screen, and later appeared more refined P16 products, but because the spacing is too large, the display effect is very harsh for ordinary stores, plus higher costs, the promotion is more difficult. In 2013, P13.3 full-color door head screen was mainly promoted by the powerful super color with the leading market share of single and double colors. Relying on the strong distribution ability of its own channels, it achieved certain results in the terminal market. But objectively speaking, the current full color door head screen can not really shake the position of single and double color in the door head screen market, one is because the price is on the high side, two is used as simple as single and double color, manufacturers late maintenance cost is larger.
The second is the tendency of high-density LED video displays to replace low-density products.
With advances in chip and packaging technology in the upstream, the spacing between LED displays is falling by 1 to 2 millimeters per year. Take outdoor LED display screen as an example. Before, the mainstream product of the industry was P10, but now it has reached P8 and P6. Some enterprises have even developed P3 outdoor LED video displays. In this trend, SMD tablelet products with the advantages of display performance, began to replace direct plug products gradually become the future development direction of outdoor display screens. However, we have also seen that the more mature in-line display has not been idle in the face of the challenges of surface stickers. Using the smaller radius of 246 beads, it is now possible to make outdoor LED video displays with spacing of P6. In addition, it is worth mentioning that some enterprises have developed outdoor triad plug products by sealing RGB three chips into a single plug lamp through the improvement of the direct plug technology. With this packaging, direct LED video displays can be made less dense without changing the manufacturing process, and at a very competitive price.
Third, the large spacing LED display screen is recognized by the outdoor lighting market, which has great potential to replace the traditional digital tube market.
At the same time of the rise of indoor small spacing LED display screens, large area LED photovoltaic curtain wall used for outdoor building lighting also brings new growth space for the industry. It is understood that the LED photoelectric curtain wall consists of a large number of large spacing light bar screen, mainly used in the city center of the whole wall and roof of the benchmark building, a project down the order is not poor. For AD operators, large LED video displays sizes can lead to higher AD revenue, because advertisers tend to place larger media.
To sum up, the upgrading of LED display screen will bring new growth momentum to the industry, LED advertising machine, LED small spacing display screen will open up new markets for the industry. In addition, the demand for high-end LED video displays for the World Cup in Brazil and the replacement demand for LED screens for American highways will be good news for the industry. The LED video displays is moving towards a brighter future.