Three secrets for LED display to help business upgrade

- Apr 12, 2020-

In order to stand out in the competition of many peers, the adoption of more advanced digital signage has become the consensus of many owners. Because of this, LED display screens are increasingly popular. Its outstanding clarity, true colors and wide compatibility, as well as innovative ways bring users an unforgettable customer experience. Of course, in order to meet the upgrade of user business needs, LED technology also needs to constantly adapt.

For enterprise users, LED signage needs to meet its core needs, such as attracting the attention of the audience, delivering information as expected, avoiding distortion technologies, and maximizing the participation time. Among these new functions, master three core functions, that is, you can make obvious improvements in optimizing content, so as to achieve precise marketing and expand participation, and achieve a greater return on investment.

Dynamic peak: reaching maximum content brightness

The ability to display eye-catching content at any time is very important for indoor environments. The versatility can help the display overcome potential content distortion caused by low grayscale or unfavorable natural and ambient light operation.

Therefore, dynamic peak technology has become an important indicator of LED performance. This innovative feature can overcome this consistency barrier and amplify the brightness of the content regardless of the surrounding environment. Through this technology, the peak brightness of the LED display screen can reach twice the peak value of the known LED. Even with a white or dark background, this technology can enable LED screens to produce bright and consistent content.

Color management: display accurate and real content

Modern LED displays provide a wider RGB color gamut than LCD, which brings better picture quality performance. However, some LED products are difficult to adapt to such a wide color gamut, and produce blurred or oversaturated tones. Therefore, on such affected monitors, the skin tone may become reddish.

To overcome these differences, any display needs to include comprehensive color management functions. Color management uses a proprietary algorithm to maintain higher accuracy even at lower gray levels, thereby ensuring consistent RGB grayscale and color display. Eliminating this red hue can truly reflect people's skin tones, which is critical for the promotion and performance of video conferences, models or actors.

In addition, the color management function is easy to customize and activate. Users can select, store, and deploy tones suitable for unique brands and content needs within the native RGB color gamut. This is conducive to museums, corporate facilities, news studios and other application environments that need to quickly present the brand on multiple screens with high definition.

Scene adaptive HDR: enhance audience participation

Any LED display must display content in a consistent manner to be effective. Unfortunately, changes in gray levels and brightness can make it very difficult to achieve.

Scene adaptive HDR technology, which can identify and adjust differences to ensure continuous uniformity, is another feature that deserves attention. It is based on several components to ensure high universal contrast, while achieving peak brightness in an audience-friendly manner.

Specifically, the proprietary inverse tone mapping algorithm can improve the contrast in each content scene to suit the overall size of the display and the brightness of the featured content. Similarly, modern scene adaptive HDR technology also includes a complementary anti-glare function that allows the viewer's eyes to adjust as the screen brightness level changes. In some environments, the viewer's eyes may be difficult to adjust because the content reaches peak brightness. Under this gap, the viewer may experience discomfort, and may see the addition of white or gray content. The anti-glare function can reduce the brightness of other areas when the peak brightness of the target area rises, thereby bringing a more comfortable look and feel, especially the comfort of long-term viewing.

Although LED signage technology is still a new attempt by some companies, the potential customer participation and sales revenue are worth considering. By understanding the above functions, users can know how to use LED screens to create compelling content and gain more business opportunities.