China's LED Display Industry Trends Continue To Expand

- May 22, 2019-

The technical foundation and level of China's LED display industry is quite advanced, and the main products and key technologies can be roughly consistent with the advanced level of the international industry. The technology and performance of LED devices continue to improve, and the development of electronic technology is changing with each passing day, which brings a good foundation for the deepening and improvement of the technology of led display products. At the same time, LED display has been widely used in various fields of social life. The development of semiconductor lighting industry has brought a good opportunity to the LED display industry. Therefore, the LED display market has an optimistic development prospect.

The LED industry chain mainly includes raw materials, equipment, upstream chip manufacturing, midstream LED packaging and downstream LED applications. The downstream LED applications are mainly divided into LED lighting, LED display and LED backlight applications. LED applications are an important part of the entire industry chain that can bring higher added value.

Currently, the largest market for LED downstream applications is the lighting sector, followed by backlighting applications and displays. The scale of display applications still maintains a relatively stable and rapid growth trend, especially with the maturity of small-pitch led display technology, led display applications will gradually move from outdoor large-size display applications to indoors, and application fields will be significantly broadened, and the future is expected. In a few years, it will maintain a very high growth rate, which will make the proportion of LED display in the entire downstream application industry chain gradually increase.

According to the "China LED industry market prospects and investment strategy planning analysis report" data show that in 2015 the national LED display application industry market sales scale has a new growth compared to 2014, the annual market total is expected to reach 33.5 billion yuan, an increase in About 10%.

Under the background of new technologies such as small-pitch LEDs and the high level of culture in the downstream culture, media and sports industries, it is expected that the LED display industry will maintain a stable growth of 20%-30% in the future.

At present, the large-screen splicing market such as DLP (Digital Light Processing) is mainly used in military command, traffic monitoring, studios, etc. With the development of smart cities, it will further enter the security and commercial display markets, so the industry will continue in the future. Maintaining rapid growth, from 2010 to now, China's large-screen splicing market has a compound growth rate of more than 20%, and is expected to maintain a growth rate of around 15% in the next three years.

Such customers have high requirements on product display and are not sensitive to price. Small-pitch LEDs have quickly replaced the splicing screen market such as DLP with excellent display effects.

With the further decline in the future price of small-pitch led display, the application field will further expand, and will enter the commercial applications of media, advertising, cinema, etc. in the future. It can be seen from the income industry classification of Liard in recent years that it comes from industrial and commercial enterprises. Both the scale of revenue and the growth rate are high, indicating that as the cost of products declines, customers with higher price sensitivity are gradually accepting small-pitch LED products. In the future, the market space in the commercial field is extremely broad.

At present, LED small-pitch TV applications have not yet entered the civilian market, but with the further decline in cost and mass production of smaller pixel pitch products, it is expected to enter the field of civilian television. For ordinary home TVs below 70 inches, because of the advantages of LCD display and cost, it is unlikely that small-pitch LEDs will replace LCDs in this field in a short time. However, after 70 inches or more, especially after 110 inches, due to the manufacturing process of the LCD, the cost will increase geometrically. Therefore, it is basically difficult to see LCD TVs above 110 inches.

It is expected that the small-pitch LED industry will maintain a super high growth rate in the next 2-3 years, with a growth rate of over 60%. It is expected that the market size will approach 10 billion by 2018.

In the development of China's led display industry in recent years, with the integration of mergers and acquisitions between enterprises, the scale effect has been continuously presented, the industry pattern has been basically clear, and the LED display is in the fields of traditional outdoor advertising, stage sports venues, etc. The application has also developed more maturely, and the product has gradually become homogenized. Therefore, led display companies began to seek new profit growth points, and continue to innovate by upgrading the level of research and development to enter new applications and open up new blue ocean markets. With the gradual improvement of the display process technology, the cost has gradually declined, and the products have been iteratively upgraded, especially the introduction of small-pitch products, and the LED display has gradually entered many new market applications.

At present, LED full-color display screens are mainly used in advertising media, sports venues, stage backgrounds, municipal projects, etc., and small-pitch led displays continue to open up more markets such as transportation, broadcasting and military.