Abstract: Recently, a data report provided by Posterscope shows that when consumers watch digital outdoor advertising content in offline outdoor scenes, their average brain reaction rate is 18% higher, which in turn leads to an increase in consumers ’spontaneous advertising recall rate. 17%, after a series of results, it is finally proved that dynamic digital outdoor advertising can effectively improve sales performance by 16%, and increase the overall communication efficiency of the brand by nearly 17%. From the perspective of global anti-epidemic, a number of international outdoor media have taken advantage of the advantages of digital outdoor advertising and independently initiated a number of creative public welfare marketing cases.
(Article reprinted from: Phoenix Metropolitan Media)
Recently, a data report provided by Posterscope shows that when consumers watch digital outdoor advertising content in offline outdoor scenes, the average brain reaction rate is 18% higher, which in turn leads to a 17% increase in the spontaneous advertising recall rate of consumers. After a series of result calculations, it was finally proved that dynamic digital outdoor advertising can effectively improve sales performance by 16%, and increase the overall communication efficiency of the brand by nearly 17%. From the perspective of global anti-epidemic, many outdoor media in the world have taken advantage of the advantages of digital outdoor advertising and independently initiated a number of creative public welfare marketing cases. Come and browse the article to draw new inspiration.
Queen of England's first large screen of London landmarks inspires people to fight against the epidemic
Earlier in April, the 93-year-old Queen Elizabeth II made a rare national speech. It was her fifth special speech in addition to Christmas regular speeches in her 68 years in office.
Elizabeth II wore an emerald green dress and a pearl necklace, sitting in the white reception room of Windsor Castle, paying tribute to medical workers: "I would like to thank every member of the NHS (National Health Service) Individuals, as well as caregivers and those with important responsibilities, they continue their daily work selflessly to support all of us ... "
At the same time, she also said, "We will work together with all countries in the world to defeat the virus together ... We should be relieved that although we have to endure a lot of pain, the good days will come back and we will be with friends again; We will be with our family again; we will meet again. "
The Queen ’s special speech was displayed on the iconic Piccadilly Lights outdoor advertising large screen in London, England from April 7 to April 19 in the form of pictures + slogans to convey confidence and fight against the epidemic to the Commonwealth and the world power.
It is reported that this is the first time Piccadilly Lights has published the Queen's speech slogan, which has an epoch-making extraordinary significance. The advertising costs will be jointly borne by the advertising screen owner Landsec Group and the British famous outdoor media company Ocean Outdoor, and will not be displayed with other advertisements during the speech.
Kadike joins hands with the British digital outdoor media to pay tribute to frontline workers
Recently, Kinetic, a leading global outdoor media planning and purchasing expert, and DOOH.com have joined with many digital outdoor media companies in the UK: Boomerang Media, Clear Channel, Hi! Street Digital Media, Ocean Outdoor, Open Media, launched #Myheroes (My Heroes) "online and offline linkage marketing campaign, to pay tribute to the workers in the front line of epidemic prevention and control and the service personnel to ensure people's livelihood.
#MyHeroes combines social media with digital outdoor media: First, the public needs to post #MyHeroes related topics on the social platform Twitter. After screening, key tweets and heroes will appear on digital screens across the UK; then, the public can Share the information screen played on the outdoor big screen to social media again to further express appreciation to the heroes.
Andrew Phipps-Newman, Chief Executive Officer of DOOH.com, said: "When front-line workers and the general public travel across the UK, we very much hope that everyone can really see and understand the support, those who are in the most difficult environment during the outbreak Keep working to ensure that we can stay at home and dedicate our heroes to safety.
Ali MacCallum, CEO of Kinetic UK, said: "#MyHeroes Sports is another wonderful show in the outdoor media industry. Together they provide support for society in public information services and spiritual power delivery. Outdoor media in real scenarios can be The ability to effectively amplify content transmission capabilities and generate more compelling dynamic visual content for people ’s social media secondary distribution is unique to outdoor media channels.
Not all superheroes wear cloaks
Since the outbreak in March, major outdoor media companies in the United States have frequently launched a number of knowledge promotion and hero tribute activities for epidemic protection. One of the more notable marketing campaigns is "Not all super heroes wear capes" (not all super The heroes are all cloaks). This activity is sponsored by Clear Channel US. It is for the Texas region of the United States. Thank you to all the staff who are dedicated to protecting the safety and health of the community, such as pharmacists, truck drivers, farmers and other heroes.
In addition, in Minnesota, USA, many outdoor billboards were also lit up by artists' "love and hope". Affected by the epidemic, the American public is shrouded in an emotional atmosphere of sentiment, fear, doubt, etc., 11 artists in Minnesota, United States specially designed art screens full of love and hope for multiple outdoor advertising screens. Theme, convey positive force.
Earth Day Stella McCartney NASA boarded outdoor screens
On April 22, 1970, 20 million Americans carried out large-scale demonstrations across the east and the west to raise awareness of existing environmental issues and mobilize people to participate in environmental movements. This is the first time humanity has ever taken to the streets for environmental problems.
This is the origin of "Earth Day", and people will hold a parade to celebrate every April 22nd. Today, Earth Day celebrations have grown to 192 countries around the world, with more than 1 billion people participating each year, making it the world ’s largest folk environmental festival.
This year, the 50th anniversary of Earth Day, a number of brands and institutions that advocate nature and environmental protection concepts launched related activities on April 22nd, and have chosen to promote environmental protection concepts to people on the digital outdoor advertising screen.
NASA boarded the NASDAQ screen in Times Square, New York, reminding people of the coming of Earth Day.
A fashion brand known for its environmental protection, Stella McCartney printed the slogan "For us, everyday is earth day" (for us, every day should be Earth Day) on the Piccadilly Circus digital advertising screen in London. Sustained development commitments and brand strategy priorities awaken the national awareness of protecting the global environment.