Lamp Pole Led Display Opportunities

- Jun 29, 2020-

Smart lamp pole, also known as multi-function smart pole, is a kind of intelligent equipment that can carry new energy vehicle charging piles, LED display screens, 5G communication base stations, WiFi wireless networks, intelligent energy-saving street lights, intelligent security monitoring, face recognition, etc. , A multi-functional public infrastructure that integrates smart lighting, video surveillance, traffic management, environmental monitoring, wireless communications, and emergency assistance.

   An important function of the smart light pole is information release. The LED display screen is a very important part of the display terminal carrier. Among all the components of the smart light pole, the display can be said to be the only device that can embody "wisdom" to the public. Because of the led display screen, the light pole that originally appeared to be "dead" finally "live".

The LED display can be said to be an active window that reflects the "wisdom" of the light pole. In the industry, we refer to this kind of LED display relying on smart light poles, referred to as "lamp pole led display".

   Unlike traditional outdoor LED display screens, lamp pole led display are different in terms of volume, application scenarios, and technical requirements. However, since the street light pole led display is closely related to the smart lamppost industry, the future development potential is huge.

   In recent years, the concept of smart city (also called digital city) construction has become popular, and the pace of smart cities has been accelerated throughout the country. As an important starting point for the implementation of current smart city construction projects, smart light poles have developed into an emerging industry. The upstream, midstream and downstream of their supply chains have gradually become clearer, and the industries involved have become increasingly clear.

In 2019, after the launch of 5G commercialization in China, various provinces and cities across the country set off a wave of smart city construction based on 5G, from Xiong'an New District to Shenzhen Special Economic Zone, from Guangzhou to Tianjin, Shanghai and Chengdu, all regions are actively pushing 5G base station planning And the construction of smart lampposts. After entering 2020, the country proposed to accelerate the “new infrastructure” represented by the seven major fields of 5G infrastructure, UHV, intercity high-speed railway and intercity rail transit, new energy vehicle charging piles, big data centers, artificial intelligence, and industrial Internet. "The project construction policy, the smart light pole as an important carrier for the deployment of 5G micro base stations, has received positive responses from local governments, and has issued relevant policies to vigorously support and promote it. Under the wave of national strategic development and new infrastructure, smart light poles, as 5G base stations, new energy vehicle charging piles, Internet of Things, and other intensive and efficient, green and environmentally friendly hardware platforms, as smart cities and widely distributed "centres" of artificial intelligence, will welcome Come to the stage of rapid development.

   However, the smart light pole is part of the public infrastructure for urban construction, and it is closely related to the overall planning and design of urban construction. In other words, the smart light pole is a municipal engineering project, and its development inevitably has links with various local government management departments. Therefore, for many LED display companies, it is by no means a simple matter to really enter the lamp pole led display market. It not only has strict requirements on whether the product quality of the enterprise is excellent, but also tests the comprehensive strength of the enterprise.

  Since the smart light pole is a municipal engineering project, its various links in the landing process, including project establishment, planning, design, acceptance, operation and maintenance, all involve related municipal management departments. At present, the development of smart light poles has been supported by many provincial and municipal governments. It is reported that since 2018, many provinces and cities across the country have issued policies for communication infrastructure, and many local policies have mentioned the implementation of a multi-purpose pole , And the deployment of 5G networks, its policy content is closely related to the smart lamppost industry.

  With the support of local governments, a prototype of a huge industrial circle derived from smart rods has been vaguely visible. Some provinces have established the Smart Pole Industry Alliance under the guidance of the local government. For example, on March 14, 2019, the first smart pole alliance in the country, which was established under the official guidance of the government and presented industrial layout and large-scale promotion-Guangdong Province The Smart Pole Industry Alliance was announced; on December 30, 2019, the Zhejiang Smart Pole Industry Alliance also announced its official establishment.

The booming development of the smart light pole industry across the country is already the trend, and provinces have issued corresponding policies. For example, the Guangdong Provincial Department of Industry and Information Technology took the opportunity to promote 5G commercialization as an opportunity. The "Guangdong Province Implementation Plan for Accelerating 5G Development (2019-2022)" has a clear plan for the construction of smart poles, the operation mode and the implementation of related pilot projects. In June 2019, the Guangdong Provincial Department of Industry and Information Technology released the "Guangdong Province 5G Base Station and Smart Pole Construction Plan (2019-2022)", which is the first provincial-level smart pole construction plan issued in China. The number of smart rods that will be newly built or stock-renovated within four years in each locality: During the period 2019-2020, Guangdong Province will build 20,088 smart rods and carry out stock transformations of 207,741.

  With the continuous advancement of smart city construction and the promotion of 5G commercialization, my country's smart street lamp pole construction will achieve breakthrough growth. Relevant data also shows that the market scale of my country's smart street lamp industry has exceeded 20 billion yuan in 2019. According to this development rate, it is predicted that the market scale of my country's smart street lamp industry will exceed 100 billion yuan by 2022. The broad market application space has spawned a vibrant industry, which is an opportunity brought by the smart lamp pole industry to the LED display screen industry. But the opportunity is always reserved for those who are prepared, lamp pole led display will also only be reserved for prepared companies. Street light pole led screen is part of the smart light pole industry. It is a new outdoor application scenario for LED display screens. Many LED display screen companies in the industry have started the layout of LED light pole screens (Company articles in detail) Introduction), some companies have already penetrated into this application scenario, and have been exploring for many years. The development of lamp pole led display has attracted more and more attention from the display screen, but street light pole led display products belong to the smart light pole industry after all, which is destined to our company in the process of intervening in this scene. If you don’t have an in-depth understanding of the smart lamppost industry and professionally analyze the new application scenario of the LED lamppost screen, if you don’t have a deep understanding of the smart lamppost industry, you will rush into it and you will only cause unnecessary losses.

  All in all, if you want to seize this opportunity brought by the smart lamp pole industry, share a slice of the huge cake in the smart lamp pole industry, companies need to find the correct positioning, and exercise their own ability to cut the cake. Our LED display companies need to have a deep understanding of the development status of the smart lamppost industry, conduct targeted product layout research and development, and actively explore a development path that fits our LED display industry.