In order to stand out from the competition, the adoption of more advanced digital signage has become the consensus of many owners, which is why LED video displays are becoming increasingly popular. Its outstanding clarity, true color and wide compatibility, as well as innovative ways to bring users unforgettable customer experience. Of course, in order to meet the business needs of users to upgrade, LED technology also need to constantly adapt.
For enterprise users, LED signage needs to meet their core needs, such as attracting audience attention, delivering information as expected, avoiding distortion, and maximizing participation time. Among these new functions, master three core functions, that is, can make significant improvements in content optimization, so as to achieve precision marketing, expand participation, and achieve a large return on investment.
Dynamic peak: reach maximum content brightness
It is very important to be able to display striking content at any time for the indoor environment. Versatility can help the display overcome potential content distortion caused by low grayscale or unfavourable natural and ambient light.
Therefore, dynamic peak technology has become an important indicator of LED performance. This innovative feature overcomes this barrier to consistency and amplifies the brightness of content regardless of the surrounding environment. With this technology, the peak brightness of the LED video displays can be twice that of the known LED peak. The technology enables LED screens to produce bright and consistent content even on white or dark backgrounds.
Color management: display accurate and true content
Modern LED video displays offer a wider RGB gamut than LCDS, which results in better picture quality. However, some LED products have difficulty adapting to such a wide gamut of colors, resulting in blurred or oversaturated tones. As a result, skin color may be redder on such affected displays.
To overcome these differences, any display needs to include comprehensive color management. Color management USES proprietary algorithms to maintain higher accuracy even at lower grayscale levels, ensuring consistent RGB grayscale and color display. Eliminating this red hue can truly reflect people's skin tone, which is crucial for video meetings, model or actor promotions and shows.
In addition, color management features are easy to customize and activate. Users can select, store and deploy tones that suit unique brand and content requirements within the native RGB gamut. This is good for museums, corporate facilities, news studios and other applications that need to present the brand in high definition and quickly on multiple screens.
Scene adaptive HDR: enhance audience participation
Any LED video display must display content in a consistent manner to be effective. Unfortunately, varying levels of gray and brightness can make this difficult.
The scenario adaptive HDR technique, where differences can be identified and adjusted to ensure continuous uniformity, is another feature of interest. It is based on several components to ensure high universal contrast while achieving peak brightness in an audience-friendly manner.
Specifically, a proprietary inverse tone mapping algorithm can improve the contrast in each content scene to fit the overall size of the display and the brightness of the featured content. Similarly, modern scene adaptive HDR technology includes a complementary anti-glare feature that allows the viewer's eyes to adjust as the brightness level of the screen changes. In some environments, the audience's eyes may be hard to adjust because of the content's peak brightness. Under such a gap, viewers may feel uncomfortable and may see white or gray content added. The anti-dazzle function can reduce the brightness of other areas when the peak brightness of the target area rises, thus creating a more comfortable look, especially the comfort level of long-term viewing.
While LED signage is still a new venture for some companies, the potential for customer engagement and revenue is worth considering. By understanding these features, users can learn how to use LED video displays to create compelling content and more business opportunities.