Compared with online advertising, digital signage is obviously more attractive. As an effective tool, including retail, hotel, healthcare, technology, education, sports or corporate environment, all can use digital signage to communicate with users effectively. There is no doubt that digital signage has become the preferred marketing tool for businesses.
Digital signage has become part of our daily lives. LED displays are very common in airports and train stations, and are often used to display information such as departure and arrival times. In addition, in the restaurant industry, digital menus are also very common. Compared with ten years ago, people today are more used to the digital world, which is why digital signage is more important in today's world.
LED display screens can help companies feel their presence in a highly competitive business environment. Digital signage attracts attention with eye-catching fonts, text, animations, and full-motion video. Digital signage in public places can be presented to more people than Internet video. These low-maintenance screens are the perfect solution for product marketing. Therefore, if you want a marketing method that is cheaper than TV ads but can attract more people, then digital signage is the answer.
90% of the information processed by our brain is visual information. More than 60% of people use digital displays to learn more about products.
Research shows that 40% of customers believe that indoor LED displays will affect their purchasing decisions. LED display screen can attract consumers to increase consumption. As many as 80% of customers admit that they decided to enter the store precisely because the digital signage outside the store caught their attention.
Even more surprising is that people can even remember what they saw on the digital signage a month ago. Research shows that the memory rate of digital signage is 83%.
Outdoor and indoor digital displays
Outdoor digital displays are not only compelling, but also cost-effective. In contrast, traditional banners cost a lot, and the paint used for traditional banners takes three days to dry completely, and the cost of making large traditional banners is very high.
Outdoor displays play a vital role in brand promotion. The location of the outdoor digital display is very important to ensure that it reaches its target audience. Properly sized digital signage also plays a vital role in affecting customers. In addition, the size of the text and product and the location of the product are equally important.
Outdoor digital signage can work in harsh weather conditions. Waterproof screen can maintain good effect in rainy days and thunderstorms. Digital signage can be updated quickly and easily anytime, anywhere, and even content can be scheduled in advance.
Indoor digital signage is usually used in shopping malls, shops, restaurants, hotels and hospitals. Replacement parts for indoor signs are easy to obtain and have higher operating value. The highly customizable screen allows companies to change the content as many times as needed.
Therefore, let us sort out why digital signage is very important for enterprises:
Digital signage can attract more people to watch than traditional banners, and even long-distance audiences will be attracted. These displays help create brand awareness and create a positive image of the brand.
Provide a competitive advantage
It is very important to maintain a public view, otherwise it will be easily forgotten. In the marketing field, companies need to continue to stay in the public eye, and digital signage helps to easily achieve this goal.
As an enterprise, you can choose the setting that suits you best. The settings can be simple, basic or complex and diverse. Enterprises can choose multiple screens to display the same or different content, which provides enterprises with a wealth of choices.
With the help of digital display, the information attracted a large audience at an affordable price. The advertisement on the digital display screen is 80% cheaper than the TV advertisement, but it is very effective for promoting business development in a short time. Even small businesses can use digital displays for brand promotion.
Digital displays do not require expensive maintenance. They can withstand harsh weather conditions. Digital signage does not require regular maintenance like traditional banners.
Interactive digital displays allow customers to access information according to their preferences. Consumers can get the information they need in real time.
Digital displays are environmentally friendly, consume less power, and use digital screens to reduce paper waste. For example, restaurants change menus according to the season, and waste a lot of paper on the menu every year. The digital screen can easily solve this problem.
Automatic brightness control
With the help of the automatic brightness control function of the digital display, users do not need to manually adjust the brightness. With automatic brightness control, you can see the screen clearly even at night. On cloudy days, there is no need to worry about brightness affecting viewing, as it will automatically adjust.
Using different viewing angles of the digital display, the viewer can read it from any angle. Due to the different viewing angles of the digital display, drivers and pedestrians can view messages on the digital signage without any problems.
Multicolor animations, graphics and text
To make the signage stand out, please add different fonts, colored text, graphics and animations. LED displays can be used to provide real-time information and share market statistics and news.
Video and editing
Short videos and editing not only make digital signage stand out, but also help companies create their own space in the market.
Indoor and outdoor LED display is an important tool to help brand recognition and business promotion. In today's digital world, whether it is a small or large enterprise, it is important to focus on digital displays.